Environmental claims in advertising

2024-01-18T14:59:28+00:00July 13th, 2023|

On 23rd June 2023, the updated Advertising Guidance on Environmental Claims by the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) was published. Senior Regulatory Officer Anna Johnstone looks at what the new guidance means for companies wishing to make environmental claims.